Now let’s talk about how to create a favicon for your site. Unless your company has a simple and instantly recognizable logo like the Nike swoosh, you’ll probably need to get a bit creative with your favicon. YouTube’s favicon uses the play symbol that appears on all YouTube videos as its favicon:īoth of these examples illustrate ways of starting with a logo and tweaking it to create a favicon. This favicon has its roots in Google’s logo and is instantly recognizable. Note that the favicon in this case does not include the entire Google logo, only the capital G in an array of rainbow colors. Now let’s look at a couple of examples of favicons to give you an idea of how they can help you. However, favicons do increase brand recognition and help you present a consistent online image. Today, favicons load automatically so there is no way to count the number of users who bookmark your site. Originally, they appeared only if users bookmarked a site, and a side benefit was that site owners could then tell how many people bookmarked them by viewing the number of favicon requests.
It is sometimes referred to as a bookmark icon because it also appears next to your site name when a user makes your site one of their favorites.įavicons were first supported by Windows 5, released by Microsoft in 1999. It’s a small icon or symbol that shows up in the navigation bar of a web browser when someone visits your site. The word “favicon” is an amalgam of two words, favorite and icon. Let’s start by talking about what a favicon is and giving you a few examples. In this article, we’ll tell you how to use your logo to create a favicon – and to increase your brand recognition and grow your business. One opportunity that many companies miss is creating and using a favicon for their website.
Having the right logo for your company is important, but are you using it in the most effective ways to brand yourself online?